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Experience & Spatial Design
Lunar New Year In-store Takeover, China , 2021
19 stores in China
The "Red Room" concept was designed for the Coach Lunar New Year 2022 Campaign to honor and celebrate the Lunar New Year of Chinese culture. Different tiers of the concept as adaptations were catered to Coach stores including high-end premium malls, public outposts, in-store malls, and outlets.
For the first time, 3D creatives joined forces with the 2D campaign and delivered a super fun and impactful Lunar New Year narrative.
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