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Coach
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CDF Mall

CATEGORY:

Pop-up Installation

ROLE:

 Experience & Spatial Design

SOFTWARE:

SketchUp

Rhino

Blender

YEAR:

2021

Bespoke Summer Holiday Pop-up, Haitang Bay, 2021

CDF Mall

Atlantis Hotel

Rexy, the Coach mascot, travels to Haitang Bay, Sanya for her beach holiday in true Americana style.  A fully immersive experience was created including a bespoke pop-up, an OOH, a poolside, and a hospitality truck.  We continue to localize creatives to connect with our customers more closely.