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Experience & Spatial Design
Bespoke Summer Holiday Pop-up, Haitang Bay, 2021
Rexy, the Coach mascot, travels to Haitang Bay, Sanya for her beach holiday in true Americana style. A fully immersive experience was created including a bespoke pop-up, an OOH, a poolside, and a hospitality truck. We continue to localize creatives to connect with our customers more closely.
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